Sales Leadership

Customer­ focused­ Story­telling as part of the rheto­rical Cycle of effects­

The dress rehearsal for the big day


Winning undivided attention and methods for a successful "audience buy-in" are the focus of this programme. The complexity of the presentation situation is mastered by those who achieve a high standing as a presenter, offer perfection in content and respond to the expectations of the audience with a consistent story. To achieve this quality, a clearly defined mindset and toolset of cultural and rhetorical competencies is necessary:

  • Consciously applying the impact circle of Listening > Understanding > Accepting > Wanting > Implementing > Maintaining.
  • Developing key messages on "Winning Themes
  • Strategic focus: not functions and features of our product, but performance and experience for our client!
  • Story and script: plot dynamics, tension arcs and the audience/customers as heroes
  • Visualisation: graphic support across all media
  • Situational sovereignty: the controlled harmony of presentation, audience and content
  • Charisma: authenticity, identification and persuasiveness, conscious non-verbal communication

Parallel to the core training, individual strengths as well as optimisation potentials in strategic and situational interaction become clear. The training participants are enabled and motivated to start an authentic personal development on this basis and to systematically increase their competence with each presentation experience.

Target group

This training offer is primarily aimed at sales teams and key account managers, executives and other central representatives of your company or organisation. The aim is to gain an exemplary charisma and also to develop a reliable intuition and creative solutions for complicated or critical situations.

Typical Integration

The programme "Customer-focused storytelling as part of the rhetorical effect loop" has a special position in our training offer: as an upgrade module, it complements all other trainings with a valuable personal component. In every conceivable combination, this leads to increased added value and a gain in confidence, charisma, motivation and success.


The programme is structured as a practice-focused training workshop. The core is our Rehearsal-Method, which ensures the greatest practical relevance and immediate feedback. All individual coaching sessions are based on the Avina-core-values-principle and are linked to the Avina-heart point-strategy.


Avina programmes are based on clearly defined systemic building blocks. This field-tested approach is applied individually for each client and each training. We take into account

  • Corporate strategy and culture
  • The current situation in the organisation
  • The client's objectives and expectations
  • Individual goals and motivations of the participants

As a result, you will receive a customised programme that is precisely tailored to your specific challenges and the target benefit.

Strategic Key Benefits

  • Discovering and promoting key skills and talents
  • Maximum presentation impact and reliable situational resilience
  • Supporting the "thrust reversal" from acquisition to buy-in
  • Strengthening proximity and trust in stakeholder management
  • Increasing closing ratios and margins
  • Gain valuable impulses for strategic customer relationship management

Are you interested?